-
VIRTUE 6-in-1 StylerMore sizes availableStyle, smooth and protect in one easy step with VIRTUE 6-in-1 Styler, a lightweight styling cream that delivers softness, shine and light hydration while strengthening and polishing hair. Powered by VIRTUE's reparative Alpha Keratin 60ku®, this sheer crème-serum helps protect against heat damage while...
- From $20.00
- From $20.00
- Unit price
- per
-
VIRTUE Curl Conditioner-Hydrate, define and strengthen curls without weighing them down with VIRTUE Curl Conditioner. Powered by patented Alpha Keratin 60ku®, this nourishing, sulfate-free conditioner weightlessly detangles, fights frizz and replenishes moisture while helping repair cuticle damage and restore elasticity for soft, silky and strong curls....
- $44.00
- $44.00
- Unit price
- per
-
VIRTUE Curl Shampoo-Gently cleanse, hydrate and define curls without stripping essential moisture. Cleanse curls while maintaining their natural moisture and definition with VIRTUE Curl Shampoo. Powered by patented Alpha Keratin 60ku®, this rich, non-drying shampoo gently removes excess oil and buildup while helping repair damage and...
- $44.00
- $44.00
- Unit price
- per
-
VIRTUE Damage Reverse SerumMore sizes available{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"The only hair repair solution to reverse damage, reinforce strength, and reduce breakage by 2x with the highest concentration of Alpha Keratin 60ku.","italic":true}]}]}
- $38.00
- $38.00
- Unit price
- per
-
VIRTUE Flourish Conditioner for Thinning Hair-Nourish, strengthen and visibly thicken fragile, thinning hair without weighing it down. Nourish fragile strands while supporting the appearance of thicker, fuller hair with VIRTUE Flourish Conditioner for Thinning Hair. Specifically developed for fine, fragile and thinning hair, this lightweight conditioner hydrates, strengthens and...
- $46.00
- $46.00
- Unit price
- per
-
VIRTUE Flourish Density Booster-Support healthy hair growth, reduce fallout and promote thicker, fuller-looking hair with a lightweight daily scalp treatment. Support thinning hair from the scalp with VIRTUE Flourish Density Booster, a drug-free, botanical-based daily scalp treatment clinically proven as part of the Flourish regimen to support...
- $52.00
- $52.00
- Unit price
- per
-
VIRTUE Flourish Shampoo for Thinning Hair-Gently cleanse, detoxify and volumize thinning hair while supporting a healthy scalp environment for fuller, stronger-looking strands. Create the ideal foundation for healthier, fuller-looking hair with VIRTUE Flourish Shampoo for Thinning Hair. Designed specifically for hair experiencing thinning, this gentle, sulfate-free shampoo removes buildup,...
- $46.00
- $46.00
- Unit price
- per
-
VIRTUE Full ConditionerMore sizes availableCondition, thicken and volumize fine, limp hair without weighing it down. Deeply moisturize while creating lasting volume, body and fullness with VIRTUE Full Conditioner. Powered by patented Alpha Keratin 60ku®, this lightweight volumizing conditioner was specifically developed to add density and body to fine,...
- From $44.00
- From $44.00
- Unit price
- per
-
VIRTUE Full ShampooMore sizes availableGently cleanse, lift roots and build weightless volume for thicker, fuller-looking hair. Cleanse away excess oil while creating lasting volume and body with VIRTUE Full Shampoo. Powered by patented Alpha Keratin 60ku®, this lightweight thickening shampoo lifts at the roots and plumps the appearance...
- From $44.00
- From $44.00
- Unit price
- per
-
VIRTUE Healing Gloss-{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Instantly 2.5x more shine, while repairing damage and leaving hair ultra-smooth through 5 washes.","italic":true}]}]}
- $44.00
- $44.00
- Unit price
- per
-
VIRTUE Healing OilMore sizes available{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Smooth and protect dry, damaged hair in an instant with the first-and-only hair oil built with Virtue's powerful human protein.","italic":true}]}]}
- From $28.00
- From $28.00
- Unit price
- per
-
VIRTUE Overnight Scalp & Hair Elixir-A lightweight overnight scalp and hair treatment that hydrates, nourishes, strengthens, and restores balance while you sleep. The Virtue Overnight Scalp & Hair Elixir is a transformative overnight treatment designed to bring dry, stressed scalps and damaged hair back into balance. The lightweight, non-greasy...
- $62.00
- $62.00
- Unit price
- per
-
VIRTUE Recovery ConditionerMore sizes availableDeeply hydrate, repair and strengthen damaged hair while restoring softness, shine and manageability. Restore dry, damaged and overworked hair with VIRTUE Recovery Conditioner, a rich, luxurious conditioner designed to deliver intensive hydration while repairing damage caused by heat styling, chemical processing and color treatments....
- From $44.00
- From $44.00
- Unit price
- per
-
VIRTUE Recovery ShampooMore sizes availableGently cleanse, repair and strengthen dry, damaged hair while restoring moisture, softness and shine. Repair damage with every wash with VIRTUE Recovery Shampoo, a restorative shampoo designed to gently dissolve daily buildup while replenishing compromised strands. Powered by patented Alpha Keratin 60ku®, the formula...
- From $44.00
- From $44.00
- Unit price
- per
-
VIRTUE Restorative Treatment MaskMore sizes availableRevive dry, damaged hair with VIRTUE Restorative Treatment Mask, a deeply conditioning hair repair mask that rebuilds, strengthens and silkens without weighing hair down. Powered by VIRTUE's proprietary Alpha Keratin 60ku®, this lightweight treatment delivers an intense boost of hydration and conditioning in just...
- From $36.00
- From $36.00
- Unit price
- per
-
VIRTUE Smooth ConditionerMore sizes availableA deeply hydrating, frizz-fighting conditioner that smooths, softens, and strengthens hair for a sleek, silky finish. The Virtue Smooth Conditioner is a luxurious, moisture-rich conditioner designed to tame frizz, smooth rough cuticles, and restore softness and shine. Ideal for frizz-prone, wavy, and curly hair,...
- From $44.00
- From $44.00
- Unit price
- per
-
VIRTUE Smooth ShampooMore sizes availableA luxurious, frizz-fighting shampoo that gently cleanses, smooths, and strengthens hair for a softer, shinier, more manageable finish. The Virtue Smooth Shampoo is a nourishing, smoothing shampoo designed to tame frizz, soften rough hair texture, and enhance shine while gently cleansing the hair and...
- From $44.00
- From $44.00
- Unit price
- per
-
VIRTUE Strength & Shield Leave-In Conditioner-Protect fragile hair from damage before it starts with VIRTUE Strength & Shield Leave-In Conditioner, a lightweight, multitasking leave-in treatment that instantly detangles, strengthens and softens while boosting elasticity. Powered by patented Alpha Keratin 60ku®, it reinforces the hair cuticle while protecting strands against...
- $38.00
- $38.00
- Unit price
- per
-
VIRTUE Texturizing Spray-Build touchable texture, boost volume and add effortless definition with a lightweight, non-sticky finish. Create instant body, definition and effortlessly undone texture with VIRTUE Texturizing Spray. Powered by patented Alpha Keratin 60ku®, this lightweight dry texture spray delivers flexible, buildable hold while helping replenish...
- $42.00
- $42.00
- Unit price
- per
