VIRTUE Curl Shampoo

Hands dispensing Virtue Curl Shampoo with steps for lathering and rinsing as part of a curl care routine

Curly hair before and after using Virtue Curl Shampoo showing less frizz and more defined curls

Alpha Keratin 60ku protein flakes with benefits for replenishing keratin and restoring damaged hair

Virtue Curl Shampoo and Curl Conditioner routine with product swatches and key benefits of each step

VIRTUE Curl Shampoo

$44.00; $44.00
Unit price: per

5 oz.

Product variants

or 4 interest-free payments of $11.00 with

Vendor: VIRTUE

VIRTUE Curl Shampoo

$44.00

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Quantity:

Vendor: VIRTUE

VIRTUE Curl Shampoo

$44.00

Size: 5 oz. 5 oz.

Product variants

PRODUCT OVERVIEW
FEATURES
HOW TO USE
INGREDIENTS
KEY INGREDIENTS
FAQS
SHIPPING & RETURNS

PRODUCT OVERVIEW

Gently cleanse, hydrate and define curls without stripping essential moisture.

Cleanse curls while maintaining their natural moisture and definition with VIRTUE Curl Shampoo. Powered by patented Alpha Keratin 60ku®, this rich, non-drying shampoo gently removes excess oil and buildup while helping repair damage and support stronger, healthier-looking hair.

Designed for a broad range of curl patterns—from soft waves to highly textured curls—the creamy, sulfate-free formula helps maintain the hair's natural hydration while protecting against humidity, heat and environmental damage. Curl-supporting ingredients including Jojoba Oil, Ceratonia Siliqua Gum and plant-derived polymers help lock in moisture, enhance definition and leave curls feeling soft, bouncy and manageable.

Key Benefits

Gently Cleanses Curls: Removes excess oils, impurities and buildup without stripping curls of essential moisture.
Maintains Hydration: Helps preserve the hair's natural moisture balance for soft, healthy-looking curls.
Enhances Curl Definition: Ceratonia Siliqua Gum and plant-derived polymers help support curl formation and definition.
Fights Frizz: Helps smooth and condition curls for more manageable, frizz-free styles.
Repairs Damage: Alpha Keratin 60ku® helps replenish keratin lost through daily damage for stronger, healthier-looking hair.
Supports Softness & Shine: Water-soluble Jojoba Oil provides moisture and hydration to enhance shine and manageability.
Protects Curls: Helps defend against humidity, heat and environmental damage.
Maintains Natural Curl Pattern: Cleanses without disrupting the natural shape, movement and bounce of curls.

FEATURES

Sulfate-Free

Paraben-Free

Silicone-Free

Phthalate-Free

Dye-Free

Gluten-Free

Cruelty-Free

HOW TO USE

Wet hair thoroughly. Work a quarter-size amount of VIRTUE Curl Shampoo between palms with water to create a rich lather.

Apply to wet hair and massage into the hair and scalp, working the lather through the ends.

Rinse thoroughly and repeat if necessary.

Use daily or as needed.

For best results, follow with VIRTUE Curl Conditioner.

INGREDIENTS

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Lauryl Glucoside, Polyglyceryl-3 Laurate, Isoamyl Laurate, Acrylates Copolymer, Coconut Acid, Ethylhexylglycerin, Keratin, Panthenol, Asiaticoside, Quercus Petraea Fruit Extract, Salvia Hispanica Seed Extract, Hydrolyzed Quinoa, Hydrolyzed Adansonia Digitata Seed Extract, Xylitol, Salvia Sclarea (Clary) Extract, Gluconolactone, Camellia Sinensis Leaf Extract, Trehalose, Oryza Sativa (Rice) Seed Protein, Citrus Paradisi (Grapefruit) Fruit Extract, Galactoarabinan, Phytic Acid, Oryza Sativa (Rice) Bran Extract, Linum Usitatissimum (Linseed) Seed Extract, Sodium Dilauramidoglutamide Lysine, Helianthus Annuus (Sunflower) Seed Oil, Maltodextrin, Madecassoside, Tocopherol, Sodium Phytate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Oryza Sativa (Rice) Extract, Butylene Glycol, Sodium Phosphate, Ethyl Linoleate, Caesalpinia Spinosa Fruit Extract, Ethyl Oleate, Ceratonia Siliqua Gum, Sorbitan Oleate, Polyquaternium-37, Helianthus Annuus (Sunflower) Sprout Extract, Caprylyl/Capryl Glucoside, Caprylyl Glycol, Caprylic Acid, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Calcium Gluconate, Parfum (Fragrance), Glycol Distearate, Propanediol, Jojoba Oil Glycereth-8 Esters, Disteareth-75 IPDI, Sodium Isethionate, Guar Hydroxypropyltrimonium Chloride, Glycerin, Hydroxypropyl Methylcellulose Stearoxy Ether, Trisodium Ethylenediamine Disuccinate, Stearic Acid, Polysorbate 80, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Chlorphenesin, Potassium Sorbate, Potassium Hydroxide, Citric Acid, Alcohol, Limonene, Linalool.

KEY INGREDIENTS

Alpha Keratin 60ku®
VIRTUE's patented bio-identical keratin protein helps replenish keratin lost through daily damage, supporting stronger, healthier-looking hair.

Water-Soluble Jojoba Oil
Provides moisture and hydration to enhance shine, manageability and detangling.

Ceratonia Siliqua Gum
Forms a lightweight film that helps lock in moisture while supporting curl definition.

Plant-Derived Polymers
Help facilitate natural curl formation and definition for more defined, bouncy curls.

Rice Protein & Rice Extract
Help support and condition hair while contributing to protection against the drying effects of environmental exposure.

Sunflower Seed Oil
Helps nourish hair while supporting protection from the drying and damaging effects of UV exposure.

FAQS

Is VIRTUE Curl Shampoo safe for color-treated hair?

Yes, this formula is sulfate-free, paraben-free, and dye-free, so it's gentle enough to use on color-treated strands. It removes buildup without stripping your hair of its essential moisture. You'll find many more options like this in our shampoo and conditioner collection. It keeps your hair feeling soft and manageable.

Can I use VIRTUE Curl Shampoo on wavy hair types?

It's designed for a broad range of curl patterns, ranging from soft waves to highly textured curls. The creamy formula uses Alpha Keratin 60ku to help repair damage while supporting natural definition. It works well if you want more bounce without the frizz. Explore more from the VIRTUE line to build a consistent routine.

Does VIRTUE Curl Shampoo help reduce frizz?

This shampoo helps smooth and condition your curls to support frizz-free styles. It uses plant-derived polymers and jojoba oil to lock in moisture while protecting your hair against humidity and heat. It's a great choice if you struggle with manageability. You can also explore our hair care selection for additional smoothing products.

How does VIRTUE Curl Shampoo work to repair hair?

It's powered by patented Alpha Keratin 60ku, which helps replenish keratin lost from daily environmental damage. By strengthening the hair, it leaves your curls feeling bouncy and healthier-looking. This is a non-drying cleanser that doesn't strip your scalp. It's a great step toward stronger hair.