Our Vision To be the innovator of clinically proven, at-home anti-aging devices used by every woman to look and feel more beautiful. Our Story Carol Cole, the creator of NuFACE, began her career more than 30 years ago as an esthetician at the famed Golden Door Spa in Southern California, where she specialized in microcurrent facials. She quickly developed a loyal client list of celebrities & influencers and garnished rave reviews. Understanding her client’s desires for a non-invasive, at-home, easy-to-use, anti-aging solution, Carol sought to develop a handheld device that would utilize microcurrent technology for women who wanted to take anti-aging into their own hands. With the help of daughters, Tera and Kimberly, Carol launched the first NuFACE device in 2005 with overwhelming success. Our Mission Founded by women, for women, NuFACE is focused on transforming the way patients approach skin care by delivering clinically proven, non-invasive devices for ideal skin health. Made in the USA, FDA cleared and professionally recommended, NuFACE delivers innovative multi-solution products to consumers worldwide.