VIRTUE Recovery Shampoo

Jennifer Garner holding Virtue Recovery Shampoo and Recovery Conditioner for repairing and strengthening hair

Virtue Recovery Shampoo bottle on a golden lather swatch with benefits for rebuilding damaged hair

Recovery Shampoo dispensed into a wet palm with how-to-use steps for lathering and rinsing

Frizzy dull blonde hair before and glossy smoother hair after washing with Virtue Recovery Shampoo

Recovery Shampoo key ingredients hydrolyzed quinoa baobab seed and grapefruit extract for shine and moisture

Alpha Keratin 60ku protein in Virtue Recovery Shampoo that helps rebuild keratin lost to daily damage

Recovery Shampoo then Recovery Conditioner in a two-step damaged hair routine with product swatches

VIRTUE Recovery Shampoo

$44.00; $44.00
Unit price: per

Size: 8 oz. 8 oz. 17 oz.

Product variants

or 4 interest-free payments of $11.00 with

Vendor: VIRTUE

VIRTUE Recovery Shampoo

$44.00

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Quantity:

Vendor: VIRTUE

VIRTUE Recovery Shampoo

$44.00

Size: 8 oz. 8 oz. 17 oz.

Product variants

PRODUCT OVERVIEW
FEATURES
HOW TO USE
INGREDIENTS
KEY INGREDIENTS
FAQS
SHIPPING & RETURNS

PRODUCT OVERVIEW

Gently cleanse, repair and strengthen dry, damaged hair while restoring moisture, softness and shine.

Repair damage with every wash with VIRTUE Recovery Shampoo, a restorative shampoo designed to gently dissolve daily buildup while replenishing compromised strands. Powered by patented Alpha Keratin 60ku®, the formula deposits bio-identical keratin directly into damaged areas of the hair, helping fill cracks in the cuticle and restore stronger, healthier-looking strands.

Designed for all hair types, especially damaged hair or hair in need of extra care, this sulfate-free shampoo combines Hydrolyzed Quinoa, Grapefruit Extract and nourishing conditioning ingredients to support moisture retention, softness and shine. It helps address damage caused by heat styling, chemical processing and color treatments, leaving hair feeling clean, supple, smooth and more manageable.

Key Benefits

Repairs Damaged Hair: Helps fill cracks in compromised cuticles to restore healthier-looking strands.
Gently Cleanses: Dissolves daily buildup without stripping hair of essential moisture.
Strengthens Hair: Alpha Keratin 60ku® replenishes keratin lost through daily damage to help reinforce weakened strands.
Helps Reduce Breakage: Strengthens hair from within to help minimize breakage associated with heat, chemical and color damage.
Supports Moisture Retention: Hydrolyzed Quinoa helps maintain hydration while supporting softer, more supple hair.
Enhances Softness: Leaves dry and damaged strands feeling noticeably softer and smoother.
Boosts Shine: Grapefruit Extract and Hydrolyzed Quinoa help restore vibrance and healthy-looking shine.
Targets Heat & Chemical Damage: Helps repair damage caused by heat styling, chemical services and color treatments.
Color-Safe: Gentle enough for color-treated and chemically processed hair.

FEATURES

Sulfate-Free

Paraben-Free

Phthalate-Free

Dye-Free

Gluten-Free

Cruelty-Free

HOW TO USE

Work a quarter-size amount of shampoo into a lather between palms.

Apply to wet hair and massage into a rich lather.

Rinse thoroughly.

Follow with VIRTUE Recovery Conditioner and rinse thoroughly.

Use daily or as needed to help maintain moisture balance while repairing damage.

INGREDIENTS

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Acrylates Copolymer, Sodium Methyl Isethionate, Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Cyamopsis Tetragonoloba (Guar) Gum, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, Caprylyl Glycol, Coconut Acid, Sodium Isethionate, Butylene Glycol, Tocopherol, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Sodium Laurate, C11-15 Alketh-7, Lactic Acid, Trideceth-12, C12-16 Alketh-9, Sodium Acetate, Isopropanolamine, Ethylhexylglycerin, Cellulose, Parfum (Fragrance), Phenoxyethanol, Sodium Hydroxide, Citric Acid, Sorbic Acid, Disodium EDTA, Sodium Chloride, Potassium Sorbate, Mica, Benzyl Salicylate, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).

KEY INGREDIENTS

Alpha Keratin 60ku®
VIRTUE's patented bio-identical keratin protein is clinically proven to replenish keratin lost through daily damage, helping fill compromised areas of the hair cuticle and restore stronger, healthier-looking strands.

Hydrolyzed Quinoa
A plant-derived protein that helps enhance color, moisture retention and shine while supporting healthier-looking hair.

Grapefruit Extract
Rich in Vitamin C and antioxidants, Grapefruit Extract helps revitalize the scalp while restoring hair's vibrance and shine.

Tocopherol
A form of Vitamin E that provides antioxidant benefits while helping condition and support healthy-looking hair.

FAQS

Is VIRTUE Recovery Shampoo suitable for all hair types?

This formula is designed for all hair types, especially if you have hair that's damaged or in need of extra care. It works effectively on straight, wavy, and curly textures alike. You'll find it gentle enough for daily cleansing without stripping moisture. Explore more options in our shampoo range to see what else fits your needs.

Does VIRTUE Recovery Shampoo help repair heat-damaged hair?

Yes, it's formulated to help repair damage from heat styling, chemical processing, and color treatments. The patented Alpha Keratin 60ku® deposits bio-identical protein directly into cracks in the cuticle. This process reinforces weakened strands to help minimize breakage. It really helps restore softness and shine to compromised hair.

Is VIRTUE Recovery Shampoo sulfate-free?

It's completely sulfate-free, as well as paraben-free, dye-free, and gluten-free. This ensures you can gently dissolve daily buildup without compromising your hair's essential moisture. It's a great choice if you're looking for shampoo & conditioner products that are mindful of ingredients. The formula leaves hair feeling smooth, supple, and more manageable.

What ingredients make VIRTUE Recovery Shampoo effective?

The key ingredient is patented Alpha Keratin 60ku®, which works to fill in damaged areas of the cuticle. The shampoo also includes hydrolyzed quinoa and grapefruit extract to support moisture retention and hydration. These ingredients combine to strengthen hair and boost shine. Discover the full VIRTUE line if you're looking for more restorative hair solutions.