VIRTUE Full Shampoo

Virtue Full Shampoo bottle on a clear gel swatch with benefits of the lightweight volumizing cleanser

Clear Virtue Full Shampoo poured into a palm in the shower with how-to-use steps for lathering

Woman with limp flat hair before and fuller hair with lifted roots after using Virtue Full Shampoo

Full Shampoo key ingredients phospholipids for frizz control and pink pomelo with vitamins and zinc

Alpha Keratin 60ku protein in Virtue Full Shampoo that is bio-identical to the keratin in hair

Virtue Full Shampoo followed by Full Conditioner in a two-step volume routine with product swatches

VIRTUE Full Shampoo

$78.00; $78.00
Unit price: per

Size: 17 oz. 8 oz. 17 oz.

Product variants

or 4 interest-free payments of $19.50 with

Vendor: VIRTUE

VIRTUE Full Shampoo

$78.00

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Vendor: VIRTUE

VIRTUE Full Shampoo

$78.00

Size: 17 oz. 8 oz. 17 oz.

Product variants

PRODUCT OVERVIEW
FEATURES
HOW TO USE
INGREDIENTS
KEY INGREDIENTS
FAQS
SHIPPING & RETURNS

PRODUCT OVERVIEW

Gently cleanse, lift roots and build weightless volume for thicker, fuller-looking hair.

Cleanse away excess oil while creating lasting volume and body with VIRTUE Full Shampoo. Powered by patented Alpha Keratin 60ku®, this lightweight thickening shampoo lifts at the roots and plumps the appearance of individual strands to give fine, limp hair a fuller, denser and more voluminous look without weighing it down.

Designed to build volume from the inside out, the sulfate-free formula combines Phospholipids, Pink Pomelo and Artichoke Leaf to help fight frizz, protect against humidity and strengthen the hair cuticle. With continued use, it helps improve the overall health of hair while leaving strands clean, soft, bouncy and full of body.

Key Benefits

Adds Volume & Body: Lifts hair at the roots and enhances body for a fuller, more voluminous appearance.
Visibly Thickens Hair: Helps plump the appearance of individual strands for hair that looks denser and more substantial.
Gently Cleanses: Dissolves excess oil and buildup without stripping hair of essential moisture.
Repairs Damage: Alpha Keratin 60ku® helps replenish keratin lost through daily damage for stronger, healthier-looking hair.
Strengthens Hair: Artichoke Leaf provides lipids and protein that help seal and reinforce the hair cuticle.
Fights Frizz: Phospholipids help smooth strands and control unwanted frizz.
Protects Against Humidity: Helps defend hair against humidity to maintain smoothness and body.
Provides Weightless Fullness: Creates long-lasting volume without leaving fine hair heavy or flat.
Color-Safe: Gentle enough for color-treated hair.

FEATURES

Sulfate-Free

Paraben-Free

Phthalate-Free

Gluten-Free

Dye-Free

Cruelty-Free

HOW TO USE

Work a quarter-size amount of shampoo into a lather between palms.

Apply to wet hair and massage into a rich lather, concentrating on the scalp and roots.

Rinse thoroughly.

Follow with VIRTUE Full Conditioner for additional moisture, volume and fullness.

INGREDIENTS

Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Keratin, Panthenol, Tocopherol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.

KEY INGREDIENTS

Alpha Keratin 60ku®
VIRTUE's patented bio-identical keratin protein helps replenish keratin lost through daily damage, supporting stronger, healthier-looking hair and improving its overall condition over time.

Phospholipids
Molecules derived from natural soybeans that help fight frizz and protect hair against humidity.

Pink Pomelo
Rich in Vitamins A, C and B1, plus zinc, Pink Pomelo provides a vitality boost to help support healthy-looking hair.

Artichoke Leaf
A nourishing botanical rich in lipids and protein that helps seal and strengthen the hair cuticle.

Panthenol
A form of Vitamin B5 that helps condition hair and support softness and manageability.

Tocopherol
A form of Vitamin E that provides antioxidant benefits and helps condition the hair.

FAQS

Is VIRTUE Full Shampoo safe for colored hair?

Yes, the formula is dye-free and sulfate-free, so it cleanses your hair without stripping away color. It works to lift roots and add body while remaining gentle on all hair types. You'll find it helps maintain softness and bounce. Browse more options in our shampoo collection to find the perfect match for your needs.

Does VIRTUE Full Shampoo help with hair that feels thin or flat?

This shampoo is specifically designed to build weightless volume and plump individual strands for a fuller appearance. It uses Alpha Keratin 60ku to strengthen your hair and add body from the inside out. It's a great choice if you're struggling with limp, lifeless hair. Many people see improvement in thickness by checking out our hair loss and thinning hair collection for additional support.

How does VIRTUE Full Shampoo manage frizz and humidity?

The formula includes phospholipids and artichoke leaf, which work together to smooth strands and protect against humidity. This helps keep your hair looking polished and frizz-free throughout the day. It's lightweight and won't weigh your hair down. Explore our full hair care range for more ways to keep your style sleek.

Can you use VIRTUE Full Shampoo every day?

You can absolutely use it as your daily cleanser to dissolve excess oil and buildup. It's formulated to be gentle while providing a thorough clean that leaves strands feeling soft. Because it doesn't contain harsh sulfates or parabens, it's safe for regular use. Just lather, massage into your scalp, and rinse.