VIRTUE Smooth Shampoo

Restorative frizz control shampoo that cleanses and de-frizzes strand by strand to seal in moisture and shine

Before and after on long brunette waves showing smoother shinier less frizzy hair with Smooth Conditioner

Squeezing a quarter-size amount of Virtue Smooth Shampoo into palm to lather into wet hair and scalp

Smooth Shampoo key ingredients phospholipids gotu kola and pink pomelo for frizz control and shine

Virtue frizz control routine starting with Smooth Shampoo and finishing with Smooth Conditioner

VIRTUE Smooth Shampoo

$78.00; $78.00
Unit price: per

Size: 17 oz. 8 oz. 17 oz.

Product variants

or 4 interest-free payments of $19.50 with

Vendor: VIRTUE

VIRTUE Smooth Shampoo

$78.00

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Quantity:

Vendor: VIRTUE

VIRTUE Smooth Shampoo

$78.00

Size: 17 oz. 8 oz. 17 oz.

Product variants

PRODUCT OVERVIEW
FEATURES
HOW TO USE
INGREDIENTS
KEY INGREDIENTS
FAQS
SHIPPING & RETURNS

PRODUCT OVERVIEW

A luxurious, frizz-fighting shampoo that gently cleanses, smooths, and strengthens hair for a softer, shinier, more manageable finish.

The Virtue Smooth Shampoo is a nourishing, smoothing shampoo designed to tame frizz, soften rough hair texture, and enhance shine while gently cleansing the hair and scalp. Ideal for frizz-prone, wavy, and curly hair, this rich-lathering formula helps transform dry, unruly strands into smoother, silkier, healthier-looking hair without stripping away essential moisture.

Powered by Virtue's patented Alpha Keratin 60ku®, a protein designed to replenish keratin lost through everyday damage, this advanced shampoo helps smooth rough hair cuticles, reduce friction between strands, and improve overall hair strength. A blend of Pink Pomelo, Phospholipids, and Gotu Kola provides additional nourishment while helping protect against humidity-induced frizz.

With every wash, hair feels clean, soft, smooth, and more manageable, making this shampoo an essential first step in achieving a sleek, polished finish.

Key Benefits

Gently cleanses hair and scalp without stripping essential moisture
Smooths frizz and flyaways for a sleeker appearance
Helps strengthen damaged hair with Alpha Keratin 60ku®
Helps smooth rough hair cuticles and reduce friction between strands
Improves softness, shine, and manageability
Helps protect against humidity-induced frizz
Supports healthier-looking hair
Helps maintain moisture for softer, silkier strands
Suitable for daily use
Color-safe formula
Ideal for frizz-prone, wavy, and curly hair

FEATURES

Sulfate-Free

Paraben-Free

Phthalate-Free

Dye-Free

Gluten-Free

Cruelty-Free

HOW TO USE

Work a quarter-sized amount of shampoo between your palms to create a lather.

Apply to wet hair, gently massaging into the scalp and through the lengths of the hair.

Work into a rich lather, then rinse thoroughly.

For best results, follow with Virtue Smooth Conditioner to further hydrate, soften, and smooth hair.

Use daily or as needed.

INGREDIENTS

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Keratin, Tocopherol, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Alketh-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Alketh-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Cellulose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.

KEY INGREDIENTS

Alpha Keratin 60ku®
Virtue's patented keratin protein is designed to replenish keratin lost through daily damage, helping strengthen, smooth, and improve the appearance of damaged hair while supporting healthier-looking strands.

Pink Pomelo
A nutrient-rich citrus fruit containing vitamins A, C, and B1, along with zinc, that helps nourish and revitalize hair for a healthier-looking appearance.

Phospholipids
Derived from natural soybeans, these conditioning lipids help combat frizz and protect against humidity, promoting smoother, more manageable hair.

Gotu Kola
A botanical ingredient known for its conditioning properties that helps promote hair strength, smoothness, and shine.

Glycerin
A moisture-attracting humectant that helps maintain hydration and softness, preventing hair from feeling excessively dry after cleansing.

Vitamin E (Tocopherol)
An antioxidant that helps protect against environmental stressors while supporting healthier-looking hair.

FAQS

Is VIRTUE Smooth Shampoo suitable for curly or wavy hair?

This formula is specifically designed to tame frizz, soften rough textures, and improve manageability for curly and wavy hair types. It cleanses deeply while keeping hair hydrated, so you don't have to worry about it stripping away essential moisture. You'll find it helps your curls look smoother and more polished after every wash. If you want to explore more options for your hair type, take a look at our shampoo & conditioner collection.

Does VIRTUE Smooth Shampoo help with frizzy hair?

It effectively targets and reduces frizz to leave your strands looking sleeker and more manageable. The formula utilizes Pink Pomelo, Phospholipids, and Gotu Kola to protect against humidity-induced flyaways. It works by smoothing rough cuticles and reducing friction between strands. Your hair will feel soft and shiny.

Can I use VIRTUE Smooth Shampoo on damaged hair?

Yes, it's formulated with Alpha Keratin 60ku® to help strengthen and repair strands that have lost protein through everyday damage. This patented protein works to replenish your hair, making it look and feel healthier over time. It's gentle enough for consistent use on all hair types. Browse our hair care selection for products that complement this strengthening process.

How does the VIRTUE Smooth Shampoo clean the scalp?

It gently removes impurities from the scalp and hair without the use of harsh sulfates. The rich-lathering formula ensures a thorough cleanse that leaves your roots feeling refreshed rather than stripped. You'll notice it supports a smoother, silkier finish from root to tip. You can discover more high-quality formulas in our shampoo range.