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VIRTUE Smooth ShampooMore sizes availableA luxurious, frizz-fighting shampoo that gently cleanses, smooths, and strengthens hair for a softer, shinier, more manageable finish. The Virtue Smooth Shampoo is a nourishing, smoothing shampoo designed to tame frizz, soften rough hair texture, and enhance shine while gently cleansing the hair and...
- From $44.00
- From $44.00
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VIRTUE Smooth ConditionerMore sizes availableA deeply hydrating, frizz-fighting conditioner that smooths, softens, and strengthens hair for a sleek, silky finish. The Virtue Smooth Conditioner is a luxurious, moisture-rich conditioner designed to tame frizz, smooth rough cuticles, and restore softness and shine. Ideal for frizz-prone, wavy, and curly hair,...
- From $44.00
- From $44.00
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VIRTUE Recovery ShampooMore sizes availableGently cleanse, repair and strengthen dry, damaged hair while restoring moisture, softness and shine. Repair damage with every wash with VIRTUE Recovery Shampoo, a restorative shampoo designed to gently dissolve daily buildup while replenishing compromised strands. Powered by patented Alpha Keratin 60ku®, the formula...
- From $44.00
- From $44.00
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VIRTUE Recovery ConditionerMore sizes availableDeeply hydrate, repair and strengthen damaged hair while restoring softness, shine and manageability. Restore dry, damaged and overworked hair with VIRTUE Recovery Conditioner, a rich, luxurious conditioner designed to deliver intensive hydration while repairing damage caused by heat styling, chemical processing and color treatments....
- From $44.00
- From $44.00
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VIRTUE Full ShampooMore sizes availableGently cleanse, lift roots and build weightless volume for thicker, fuller-looking hair. Cleanse away excess oil while creating lasting volume and body with VIRTUE Full Shampoo. Powered by patented Alpha Keratin 60ku®, this lightweight thickening shampoo lifts at the roots and plumps the appearance...
- From $44.00
- From $44.00
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VIRTUE Full ConditionerMore sizes availableCondition, thicken and volumize fine, limp hair without weighing it down. Deeply moisturize while creating lasting volume, body and fullness with VIRTUE Full Conditioner. Powered by patented Alpha Keratin 60ku®, this lightweight volumizing conditioner was specifically developed to add density and body to fine,...
- From $44.00
- From $44.00
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VIRTUE Flourish Shampoo for Thinning Hair-Gently cleanse, detoxify and volumize thinning hair while supporting a healthy scalp environment for fuller, stronger-looking strands. Create the ideal foundation for healthier, fuller-looking hair with VIRTUE Flourish Shampoo for Thinning Hair. Designed specifically for hair experiencing thinning, this gentle, sulfate-free shampoo removes buildup,...
- $46.00
- $46.00
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VIRTUE Flourish Density Booster-Support healthy hair growth, reduce fallout and promote thicker, fuller-looking hair with a lightweight daily scalp treatment. Support thinning hair from the scalp with VIRTUE Flourish Density Booster, a drug-free, botanical-based daily scalp treatment clinically proven as part of the Flourish regimen to support...
- $52.00
- $52.00
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VIRTUE Flourish Conditioner for Thinning Hair-Nourish, strengthen and visibly thicken fragile, thinning hair without weighing it down. Nourish fragile strands while supporting the appearance of thicker, fuller hair with VIRTUE Flourish Conditioner for Thinning Hair. Specifically developed for fine, fragile and thinning hair, this lightweight conditioner hydrates, strengthens and...
- $46.00
- $46.00
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VIRTUE Texturizing Spray-Build touchable texture, boost volume and add effortless definition with a lightweight, non-sticky finish. Create instant body, definition and effortlessly undone texture with VIRTUE Texturizing Spray. Powered by patented Alpha Keratin 60ku®, this lightweight dry texture spray delivers flexible, buildable hold while helping replenish...
- $42.00
- $42.00
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Living Proof Perfect Hair Day Style Refresh Mist-An ultra-fine restyling mist that refreshes and reshapes second-day hair while smoothing frizz, neutralizing odors, adding softness and shine, and providing heat protection up to 450°F. Living Proof Perfect hair Day™ Style Refresh Mist is designed to bring day-1 look and feel back to...
- $32.00
- $32.00
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Living Proof Style Lab® amp2 Texture Volumizer-A lightweight, silicone- and oil-free styling cream that creates amplified volume, touchable texture, and flexible hold with revivable results for up to 36 hours. Living Proof Style Lab® amp²® Texture Volumizer is a versatile styling cream designed to instantly transform flat, limp, or lifeless...
- $34.00
- $34.00
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Living Proof Style Lab® Air-Dry Styler-A lightweight, multitasking air-dry styler that enhances natural texture, reduces frizz by 86%, speeds up air-dry time, and delivers flexible, all-day style without crunch. Living Proof Style Lab® Air-Dry Styler makes it easy to create effortless, polished styles without heat. Designed specifically for air...
- $34.00
- $34.00
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Living Proof Style Lab® Flex HairsprayMore sizes availableA lightweight, flexible hairspray that delivers touchable medium hold, heat protection up to 410°F, and brushable, reworkable style without stiffness or buildup. Living Proof Style Lab® Flex Hairspray is a multitasking styling spray designed to set, style, and finish hair while maintaining natural movement...
- From $18.00
- From $18.00
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Living Proof Scalp Care Dry Scalp Treatment-A lightweight, leave-in scalp treatment that delivers instant hydration while soothing dry scalp flaking, itching, and irritation and supporting a balanced scalp microbiome. Living Proof Scalp Care Dry Scalp Treatment is a skincare-inspired leave-in treatment formulated to provide immediate hydration and lasting relief for...
- $42.00
- $42.00
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Living Proof Scalp Care Density Serum-A lightweight, fast-absorbing scalp serum clinically proven to visibly reduce hair thinning while promoting thicker, fuller, healthier-looking hair and helping minimize the appearance of grey hair. Living Proof Scalp Care Density Serum is an advanced daily scalp treatment designed for anyone looking to improve...
- $68.00
- $68.00
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Living Proof Restore ShampooMore sizes availableA luxe, silicone-free reparative shampoo powered by Sili-CLONEâ„¢ HairTech to gently cleanse damaged hair while reducing breakage and improving strength, texture, and overall hair quality. Living Proof Restore Shampoo is a reparative cleanser specifically formulated for colored, chemically treated, weakened, and damaged hair. It...
- From $34.00
- From $34.00
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Living Proof Restore Shampoo-A luxe, silicone-free reparative shampoo powered by Sili-CLONEâ„¢ HairTech to gently cleanse damaged hair while reducing breakage and improving strength, texture, and overall hair quality. Living Proof Restore Shampoo is a reparative cleanser specifically formulated for colored, chemically treated, weakened, and damaged hair. It...
- $36.00
- $36.00
- Unit price
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Living Proof Restore Conditioner-A luxe, silicone-free reparative conditioner powered by Sili-CLONEâ„¢ HairTech to strengthen damaged hair, reduce breakage, and improve softness, shine, and overall hair quality. Living Proof Restore Conditioner is specifically formulated for colored, chemically treated, weakened, or damaged hair that needs extra conditioning and reinforcement....
- $36.00
- $36.00
- Unit price
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Living Proof Restore ConditionerMore sizes availableA luxe, silicone-free reparative conditioner powered by Sili-CLONEâ„¢ HairTech to strengthen damaged hair, reduce breakage, and improve softness, shine, and overall hair quality. Living Proof Restore Conditioner is specifically formulated for colored, chemically treated, weakened, or damaged hair that needs extra conditioning and reinforcement....
- From $36.00
- From $36.00
- Unit price
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Living Proof Perfect Hair Day Shampoo-A luxe, silicone-free shampoo powered by Sili-CLONEâ„¢ HairTech to gently cleanse while delivering lasting hydration, shine, softness, and more manageable hair. Living Proof Perfect hair Dayâ„¢ Shampoo is a hydrating daily shampoo designed to cleanse while improving the overall look and feel of dull,...
- $67.00
- $67.00
- Unit price
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Living Proof Perfect Hair Day ShampooMore sizes availableA luxe, silicone-free shampoo powered by Sili-CLONEâ„¢ HairTech to gently cleanse while delivering lasting hydration, shine, softness, and more manageable hair. Living Proof Perfect hair Dayâ„¢ Shampoo is a hydrating daily shampoo designed to cleanse while improving the overall look and feel of dull,...
- From $36.00
- From $36.00
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Living Proof Perfect Hair Day High-Shine Gloss-A silicone-free, in-shower hair gloss that transforms dull hair with 2x more shine, silky softness, and an ultra-smooth, mirror-like finish that lasts through 3 washes. Living Proof Perfect hair Dayâ„¢ High-Shine Gloss is an innovative in-shower gloss treatment designed to transform dull, lackluster hair...
- $38.00
- $38.00
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Living Proof Perfect Hair Day Dry Shampoo Classic Clean Set-Refresh your hair without the wash with the Living Proof The Classic Clean Dry Shampoo Set, a limited-edition holiday duo featuring two Perfect hair Day™ Dry Shampoos. This award-winning formula goes beyond simply masking oily roots—it helps absorb oil, sweat, and odor to leave...
- $46.00
- $46.00
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Living Proof Perfect Hair Day Conditioner-A Hydrating Conditioner for 72-Hour Moisture, Softness & Shine Give hair lasting hydration without the weight with Living Proof Perfect hair Dayâ„¢ Conditioner, a luxe, silicone-free conditioner designed to leave strands soft, shiny, and more manageable. Ideal for dull, dry, or generally healthy hair,...
- $34.00
- $34.00
- Unit price
- per
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Living Proof Full ConditionerMore sizes availableA Lightweight Volumizing Conditioner for Fuller, Softer & Healthier-Looking Hair Give fine, flat hair the conditioning it needs without sacrificing volume with Living Proof Full Conditioner, a lightweight volumizing conditioner designed to deliver lasting fullness, body, softness, and shine. Powered by Living Proof's breakthrough...
- From $34.00
- From $34.00
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Living Proof Perfect Hair Day ConditionerMore sizes availableA Hydrating Conditioner for 72-Hour Moisture, Softness & Shine Give hair lasting hydration without the weight with Living Proof Perfect hair Dayâ„¢ Conditioner, a luxe, silicone-free conditioner designed to leave strands soft, shiny, and more manageable. Ideal for dull, dry, or generally healthy hair,...
- From $36.00
- From $36.00
- Unit price
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Living Proof Perfect Hair Day 5-in-1 Styling Treatment-A Multitasking Styling Treatment for Smoother, Stronger, Fuller & Shinier Hair Perfect your style in one simple step with Living Proof Perfect hair Dayâ„¢ 5-in-1 Styling Treatment, a multitasking treatment and styler designed to deliver the five essential benefits of healthy-looking hair: smoothness, volume,...
- $36.00
- $36.00
- Unit price
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Living Proof Perfect Hair Day Advanced Clean Dry ShampooMore sizes availableAn Advanced Dry Shampoo That Cleans, Conditions & Refreshes Like a Rinse-Out Shampoo Extend your style without sacrificing that freshly washed feel with Living Proof Perfect hair Dayâ„¢ Advanced Clean Dry Shampoo, an innovative no-rinse cleanser designed to clean and care for hair like...
- From $18.00
- From $18.00
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Living Proof No Frizz Vanishing Oil-A Fast-Absorbing Hair Oil for Smoother, Shinier & Frizz-Free Hair Tame frizz without the weight with Living Proof No Frizz Vanishing Oil, a fast-absorbing, silicone-free hair oil that delivers lightweight hydration, smoothness, and shine to dry, frizz-prone strands. Powered by a biomimetic 5-oil blend,...
- $36.00
- $36.00
- Unit price
- per
