RMS Beauty Straight Up Volumizing Peptide Mascara

Straight Up mascara full size tube with lengthening wand
Straight Up mascara travel size tube with lengthening wand
Before and after close up showing lashes with added length and curl
Before and after close up showing lifted volumized lashes
Before and after comparison of both eyes with lifted mascaraed lashes
Straight Up mascara claims showing 12 hours of volume and lift
Key ingredients candelilla wax pro-peptides and white tea leaf extract
Straight Up mascara tubes and wands shown in black and white styling
Model applying Straight Up mascara to upper lashes with wand
Straight Up mascara full size tube with lengthening wand
Straight Up mascara travel size tube with lengthening wand
Before and after close up showing lashes with added length and curl
Before and after close up showing lifted volumized lashes
Before and after comparison of both eyes with lifted mascaraed lashes
Straight Up mascara claims showing 12 hours of volume and lift
Key ingredients candelilla wax pro-peptides and white tea leaf extract
Straight Up mascara tubes and wands shown in black and white styling
Model applying Straight Up mascara to upper lashes with wand

RMS Beauty Straight Up Volumizing Peptide Mascara

$29.00
$29.00
Size: Full Size - 10 ml

or 4 interest-free payments of $7.25 with

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Straight Up mascara full size tube with lengthening wand

RMS Beauty

RMS Beauty Straight Up Volumizing Peptide Mascara

$29.00
Straight Up mascara full size tube with lengthening wand
Straight Up mascara travel size tube with lengthening wand
Before and after close up showing lashes with added length and curl
Before and after close up showing lifted volumized lashes
Before and after comparison of both eyes with lifted mascaraed lashes
Straight Up mascara claims showing 12 hours of volume and lift
Key ingredients candelilla wax pro-peptides and white tea leaf extract
Straight Up mascara tubes and wands shown in black and white styling
Model applying Straight Up mascara to upper lashes with wand

RMS Beauty

RMS Beauty Straight Up Volumizing Peptide Mascara

$29.00
Size: Full Size - 10 ml
PRODUCT OVERVIEW

Dramatic Volume, Lift & Length with Lash-Nourishing Peptides

RMS Beauty Straight Up™ Volumizing Peptide Mascara is a long-wearing, peptide-powered mascara that delivers dramatic volume, lift, and length for up to 12 hours while nourishing and strengthening lashes. The richly pigmented HD Black shade creates bold, high-definition color for fuller, thicker-looking lashes without smudging, flaking, or clumping.

Powered by Pro Peptides, White Tea Leaf Extract, and RMS Beauty's exclusive Tri-Locking System, the formula helps strengthen, revitalize, and redensify lashes for a healthier-looking appearance. A plush brush coats and separates each lash, making it easy to build from natural definition to high-impact volume.

Key Benefits

  • Delivers 12 hours of dramatic volume and lift
  • Helps lashes appear longer, thicker, and fuller
  • Helps strengthen and revitalize lashes
  • Nourishing peptide-powered formula
  • Smudge-free
  • Flake-free
  • Clump-free
  • Buildable for customizable volume
  • Plush brush helps coat and separate lashes
  • Ophthalmologist tested
  • Easy to remove without excessive tugging
FEATURES
Sulfate-Free

Sulfate-Free

Paraben-Free

Paraben-Free

Phthalate-Free

Phthalate-Free

Non-GMO

Non-GMO

HOW TO USE

Hold the wand horizontally and wiggle the brush through lashes from root to tip to separate and evenly coat. Apply additional coats to build more volume and intensity.

For a high-impact look, apply one coat of mascara, gently curl the lashes, then follow with another coat to enhance volume and length.

INGREDIENTS

Water/Aqua/Eau, Euphorbia Cerifera (Candelilla) Wax/Candelilla Cera/Cire de candelilla, *Butyrospermum Parkii (Shea) Butter, Polyglyceryl-6 Distearate, Glycerin, Dimer Dilinoleyl Dimer Dilinoleate, Copernicia Cerifera (Carnauba) Wax/Cera Carnauba/Cire de carnauba, Polyglyceryl-10 Myristate, Cetyl Alcohol, Glyceryl Caprylate, Leuconostoc/Radish Root Ferment Filtrate, *Zea Mays (Corn) Starch (non-GMO), Butylene Glycol, Xanthan Gum, Arginine, Phenethyl Alcohol, Portulaca Grandiflora Extract, Camellia Sinensis (White Tea) Leaf Extract, Glycoproteins, Oligopeptide-2, Iron Oxides (CI 77499).

* Certified Organic/Certifié Biologique

KEY INGREDIENTS

Pro Peptide
Helps strengthen, redensify, and nourish lashes for a healthier-looking, fortified appearance.

Tri-Locking System
A combination of naturally derived Candelilla Wax, Carnauba Wax, and Non-GMO Corn Starch that wraps around lashes to provide long-wearing, smudge-free, clump-free, and flake-free wear.

White Tea Leaf Extract
A potent antioxidant derived from the Camellia Sinensis plant that helps protect against free radicals.

FAQS

RMS Beauty Straight Up Volumizing Peptide Mascara — Frequently Asked Questions

Is RMS Beauty Straight Up Mascara smudge-free and long-wearing?

Yes, this formula stays put for up to 12 hours without smudging, flaking, or clumping. It’s designed to provide dramatic lift and length that lasts through your day. The rich HD Black pigment ensures bold color for fuller-looking lashes. It’s a great addition to your eye makeup routine.

How do you remove RMS Beauty Straight Up Mascara without tugging?

You can remove this mascara easily with warm water or your favorite cleanser without needing to pull or tug at the delicate eye area. The formula is designed to be gentle while providing high-impact volume. Check out our selection of makeup removers if you need a soft, effective way to clean your lashes. It’s quick and simple.

Does the RMS Beauty Straight Up Mascara brush help with lash definition?

The plush brush is specifically designed to coat and separate each lash for customizable, high-definition results. You can build it from a natural look up to dramatic, fuller volume. It’s perfect for adding definition to your eyes. Explore more from the RMS Beauty range for other clean cosmetic essentials.

What ingredients make RMS Beauty Straight Up Mascara nourishing?

This mascara is powered by Pro Peptides and White Tea Leaf Extract to help strengthen and revitalize your lashes. These ingredients support a thicker, healthier-looking appearance while you wear the makeup. The formula is also paraben-free, sulfate-free, and gluten-free. It won't weigh your lashes down.

SHIPPING & RETURNS

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Make up to 12 monthly payments when you shop with Afterpay.

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