VMV Hypoallergenics

With over 75 published (even awarded!) studies in medical journals and conventions — including the first and only hypoallergenic “grading” system — VMV HYPOALLERGENICS offers the safest, most proven effective care on the planet.


Proven Safety: VMV was the first – and is still the only – brand to rate its hypoallergenicity. Our VH-Rating System is published in Dermatitis, one of the leading peer-reviewed dermatological journals and shows less than 0.1% reported reactions to VMV HYPOALLERGENICS products over 30 years. It is recognized as an effective way to objectively validate hypoallergenic claims in cosmetics.


The “VH-Number” rating system “grades” a product’s safety based on how many allergens it does not contain, as referenced by the list of allergens compiled by objective, independent institutions the North American Contact Dermatitis Group + European Surveillance System on Contact Allergies. There are now 109 top allergens that are ingredients frequently found in cosmetics, or common cross-reactants/contaminants of cosmetics. VMV’s products are free of most or all 109 allergens, as reflected by the VH rating on the label. Uniquely, VMV continuously reviews studies and reformulates products if even just one ingredient becomes identified as an allergen.


Proven Efficacy: Our claims are backed by randomized, double-blind, evidence-based clinical studies, over 75 of which have been presented and published (even awarded!) in medical journals + conventions around the world. VMV HYPOALLERGENICS is in CAMP, the Contact Allergen Management Program of the American Contact Dermatitis Society. Created in 1979 (and still formulated and tested) by a widely-published, renowned dermatologist-dermatopathologist, we understand both the skin’s surface and its micropscopic structure.