Anniversary Sale! Up to 50% Off Select Brands

Celebrate with us! Up to 50% off* Select Brands. Use code: YEAR10 for special discount off non-sale select items. Exclusions Apply. Limited Time Only.
Celebrate with us! Up to 50% off* Select Brands. Use code: YEAR10 for special discount off non-sale select items. Exclusions Apply. Limited Time Only.

Celebrate with us! Up to 50% off* Select Brands. Use code: YEAR10 for special discount off non-sale select items. Exclusions Apply. Limited Time Only.

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  • VIRTUE Healing Oil
    VIRTUE Healing Oil
    {"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Smooth and protect dry, damaged hair in an instant with the first-and-only hair oil built with Virtue's powerful human protein.","italic":true}]}]}
    From $28.00
    From $28.00
    More sizes available
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  • VIRTUE Healing Gloss 175 ml blue bottle hair shine treatment with Alpha Keratin
    VIRTUE Healing Gloss
    {"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"Instantly 2.5x more shine, while repairing damage and leaving hair ultra-smooth through 5 washes.","italic":true}]}]}
    $44.00
    $44.00
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  • Virtue Recovery Damage Reverse Serum 1.7 oz with Alpha Keratin that repairs mends and strengthens damaged hair
    VIRTUE Damage Reverse Serum
    {"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":"The only hair repair solution to reverse damage, reinforce strength, and reduce breakage by 2x with the highest concentration of Alpha Keratin 60ku.","italic":true}]}]}
    $38.00
    $38.00
    More sizes available
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  • Living Proof Perfect hair Day Style Refresh Mist 5 oz restyling spray to reset hair between wash days on white
    Living Proof Perfect Hair Day Style Refresh Mist
    An ultra-fine restyling mist that refreshes and reshapes second-day hair while smoothing frizz, neutralizing odors, adding softness and shine, and providing heat protection up to 450°F. Living Proof Perfect hair Day™ Style Refresh Mist is designed to bring day-1 look and feel back to...
    $32.00
    $32.00
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  • Living Proof Style Lab Amp2 Texture Volumizer 2 oz jar with light hold and natural finish for volume and texture on white
    Living Proof Style Lab® amp2 Texture Volumizer
    A lightweight, silicone- and oil-free styling cream that creates amplified volume, touchable texture, and flexible hold with revivable results for up to 36 hours. Living Proof Style Lab® amp²® Texture Volumizer is a versatile styling cream designed to instantly transform flat, limp, or lifeless...
    $34.00
    $34.00
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  • Living Proof Style Lab Air-Dry Styler 5 oz styling cream tube for effortless lasting air-dried styles on white
    Living Proof Style Lab® Air-Dry Styler
    A lightweight, multitasking air-dry styler that enhances natural texture, reduces frizz by 86%, speeds up air-dry time, and delivers flexible, all-day style without crunch. Living Proof Style Lab® Air-Dry Styler makes it easy to create effortless, polished styles without heat. Designed specifically for air...
    $34.00
    $34.00
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  • Living Proof Style Lab Flex Hairspray 7.5 oz medium hold styling and finishing spray can on white
    Living Proof Style Lab® Flex Hairspray
    A lightweight, flexible hairspray that delivers touchable medium hold, heat protection up to 410°F, and brushable, reworkable style without stiffness or buildup. Living Proof Style Lab® Flex Hairspray is a multitasking styling spray designed to set, style, and finish hair while maintaining natural movement...
    From $18.00
    From $18.00
    More sizes available
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  • Living Proof Restore Shampoo 24 oz jumbo pump bottle that reverses damage on white
    Living Proof Restore Shampoo
    A luxe, silicone-free reparative shampoo powered by Sili-CLONEâ„¢ HairTech to gently cleanse damaged hair while reducing breakage and improving strength, texture, and overall hair quality. Living Proof Restore Shampoo is a reparative cleanser specifically formulated for colored, chemically treated, weakened, and damaged hair. It...
    From $34.00
    From $34.00
    More sizes available
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  • Living Proof Restore Shampoo 8 oz repairing shampoo for damaged hair on white
    Living Proof Restore Shampoo
    A luxe, silicone-free reparative shampoo powered by Sili-CLONEâ„¢ HairTech to gently cleanse damaged hair while reducing breakage and improving strength, texture, and overall hair quality. Living Proof Restore Shampoo is a reparative cleanser specifically formulated for colored, chemically treated, weakened, and damaged hair. It...
    $36.00
    $36.00
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  • Living Proof Scalp Care Dry Scalp Treatment 3.4 oz tube microbiome balancing treatment for dry itchy scalp on white
    Living Proof Scalp Care Dry Scalp Treatment
    A lightweight, leave-in scalp treatment that delivers instant hydration while soothing dry scalp flaking, itching, and irritation and supporting a balanced scalp microbiome. Living Proof Scalp Care Dry Scalp Treatment is a skincare-inspired leave-in treatment formulated to provide immediate hydration and lasting relief for...
    $42.00
    $42.00
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  • Living Proof Restore Conditioner 8 oz in rounded bottle that reverses damage for stronger smoother hair on white
    Living Proof Restore Conditioner
    A luxe, silicone-free reparative conditioner powered by Sili-CLONEâ„¢ HairTech to strengthen damaged hair, reduce breakage, and improve softness, shine, and overall hair quality. Living Proof Restore Conditioner is specifically formulated for colored, chemically treated, weakened, or damaged hair that needs extra conditioning and reinforcement....
    $36.00
    $36.00
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  • Living Proof Restore Conditioner 8 oz repairing conditioner for damaged hair on white
    Living Proof Restore Conditioner
    A luxe, silicone-free reparative conditioner powered by Sili-CLONEâ„¢ HairTech to strengthen damaged hair, reduce breakage, and improve softness, shine, and overall hair quality. Living Proof Restore Conditioner is specifically formulated for colored, chemically treated, weakened, or damaged hair that needs extra conditioning and reinforcement....
    From $36.00
    From $36.00
    More sizes available
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  • Living Proof Perfect hair Day Shampoo 24 oz jumbo pump bottle that keeps hair feeling cleaner longer on white
    Living Proof Perfect Hair Day Shampoo
    A luxe, silicone-free shampoo powered by Sili-CLONEâ„¢ HairTech to gently cleanse while delivering lasting hydration, shine, softness, and more manageable hair. Living Proof Perfect hair Dayâ„¢ Shampoo is a hydrating daily shampoo designed to cleanse while improving the overall look and feel of dull,...
    $67.00
    $67.00
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  • Living Proof Perfect hair Day Heat Styling Spray 5.5 oz aerosol can with heat protection up to 450F on white
    Living Proof Perfect Hair Day Heat Styling Spray
    A lightweight, silicone-free heat protectant spray that shields hair from temperatures up to 450°F while delivering smoothness for up to 48 hours. Living Proof Perfect hair Day™ Heat Styling Spray helps protect, smooth, and perfect your style every time you reach for a hot...
    $34.00
    $34.00
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  • Living Proof Perfect hair Day Dry Shampoo Warm Vanilla Scent 5.5 oz aerosol can on white
    Living Proof Perfect Hair Day Dry Shampoo Limited Edition Vanilla
    Meet your favorite hair refresh with a sweet, limited-edition twist. Living Proof Perfect hair Day™ Dry Shampoo – Limited Edition Vanilla delivers the same award-winning cleansing power of the original Perfect hair Day™ Dry Shampoo, now with an irresistible vanilla-inspired scent. Designed to do...
    $30.00
    $30.00
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  • Living Proof Perfect hair Day Dry Shampoo Classic Clean Set gift box with two 5.5 oz dry shampoo cans on white
      Living Proof Perfect Hair Day Dry Shampoo Classic Clean Set
      Refresh your hair without the wash with the Living Proof The Classic Clean Dry Shampoo Set, a limited-edition holiday duo featuring two Perfect hair Day™ Dry Shampoos. This award-winning formula goes beyond simply masking oily roots—it helps absorb oil, sweat, and odor to leave...
      $46.00
      $46.00
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    • Living Proof Perfect hair Day High-Shine Gloss 6.7 oz holographic tube in-shower treatment on white
      Living Proof Perfect Hair Day High-Shine Gloss
      A silicone-free, in-shower hair gloss that transforms dull hair with 2x more shine, silky softness, and an ultra-smooth, mirror-like finish that lasts through 3 washes. Living Proof Perfect hair Dayâ„¢ High-Shine Gloss is an innovative in-shower gloss treatment designed to transform dull, lackluster hair...
      $38.00
      $38.00
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    • Living Proof Perfect Hair Day Conditioner 8 oz in classic flip-cap bottle to hydrate and perfect hair
      Living Proof Perfect Hair Day Conditioner
      A Hydrating Conditioner for 72-Hour Moisture, Softness & Shine Give hair lasting hydration without the weight with Living Proof Perfect hair Dayâ„¢ Conditioner, a luxe, silicone-free conditioner designed to leave strands soft, shiny, and more manageable. Ideal for dull, dry, or generally healthy hair,...
      $34.00
      $34.00
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    • Living Proof Full Conditioner 8 oz body boosting color safe volumizing conditioner in original gray packaging
      Living Proof Full Conditioner
      A Lightweight Volumizing Conditioner for Fuller, Softer & Healthier-Looking Hair Give fine, flat hair the conditioning it needs without sacrificing volume with Living Proof Full Conditioner, a lightweight volumizing conditioner designed to deliver lasting fullness, body, softness, and shine. Powered by Living Proof's breakthrough...
      From $34.00
      From $34.00
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    • Living Proof Perfect Hair Day Conditioner 8 oz hydrating conditioner for dull dry hair on white
      Living Proof Perfect Hair Day Conditioner
      A Hydrating Conditioner for 72-Hour Moisture, Softness & Shine Give hair lasting hydration without the weight with Living Proof Perfect hair Dayâ„¢ Conditioner, a luxe, silicone-free conditioner designed to leave strands soft, shiny, and more manageable. Ideal for dull, dry, or generally healthy hair,...
      From $36.00
      From $36.00
      More sizes available
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    • Living Proof Perfect Hair Day Advanced Clean Dry Shampoo 5.5 oz aerosol that cleans hair and adds softness and shine
      Living Proof Perfect Hair Day Advanced Clean Dry Shampoo
      An Advanced Dry Shampoo That Cleans, Conditions & Refreshes Like a Rinse-Out Shampoo Extend your style without sacrificing that freshly washed feel with Living Proof Perfect hair Dayâ„¢ Advanced Clean Dry Shampoo, an innovative no-rinse cleanser designed to clean and care for hair like...
      From $18.00
      From $18.00
      More sizes available
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    • Living Proof Perfect Hair Day 5-in-1 Styling Treatment 4 oz bottle that styles and treats hair on white
      Living Proof Perfect Hair Day 5-in-1 Styling Treatment
      A Multitasking Styling Treatment for Smoother, Stronger, Fuller & Shinier Hair Perfect your style in one simple step with Living Proof Perfect hair Dayâ„¢ 5-in-1 Styling Treatment, a multitasking treatment and styler designed to deliver the five essential benefits of healthy-looking hair: smoothness, volume,...
      $36.00
      $36.00
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    • Living Proof No Frizz Smooth Styling Cream 8 oz smoothing and conditioning cream for medium hair on white
      Living Proof No Frizz Smooth Styling Cream
      A Smoothing Styling Cream for 75% Less Frizz & 6x Smoother Hair Smooth, condition, and protect frizz-prone hair with Living Proof No Frizz Smooth Styling Cream, a silicone-free styling cream specifically formulated for medium hair types. Designed to provide long-lasting frizz control and smoothness,...
      From $18.00
      From $18.00
      More sizes available
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    • Living Proof No Frizz Vanishing Oil 1.7 oz silicone-free oil treatment dropper bottle that stops frizz on white
      Living Proof No Frizz Vanishing Oil
      A Fast-Absorbing Hair Oil for Smoother, Shinier & Frizz-Free Hair Tame frizz without the weight with Living Proof No Frizz Vanishing Oil, a fast-absorbing, silicone-free hair oil that delivers lightweight hydration, smoothness, and shine to dry, frizz-prone strands. Powered by a biomimetic 5-oil blend,...
      $36.00
      $36.00
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    • Living Proof No Frizz Shampoo 8 oz smoothing shampoo bottle for frizzy hair on white
      Living Proof No Frizz Shampoo
      A Frizz-Fighting Shampoo for 3x Smoother, Shinier & Sleeker Hair Cleanse away buildup while taking control of frizz with Living Proof No Frizz Shampoo, a luxe, silicone-free shampoo designed to leave hair smoother, shinier, and more manageable with every wash. Powered by breakthrough Sili-CLONEâ„¢...
      From $17.00
      From $17.00
      More sizes available
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    • Living Proof No Frizz Instant De-Frizzer 6.2 oz dry finishing spray that smooths and tames frizz on white
      Living Proof No Frizz Instant De-Frizzer
      An Instant Frizz-Fighting Spray for Softer, Smoother & Shinier Hair Smooth frizz in seconds with Living Proof No Frizz Instant De-Frizzer, a lightweight dry conditioning spray designed to instantly tame up to 92% of frizz while restoring softness, smoothness, and shine to dry hair....
      From $18.00
      From $18.00
      More sizes available
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    • Living Proof Leave-In Conditioning Spray 5 oz multi-tasking treatment that detangles and protects against UV and heat
      Living Proof Leave-In Conditioning Spray
      A Weightless Leave-In for All-Day Conditioning, Detangling & Heat Protection Make wash day easier with Living Proof Leave-In Conditioning Spray, a multitasking treatment that delivers weightless, all-day conditioning and lasting detangling for all hair types. Designed to protect vulnerable, freshly washed hair from multiple...
      From $18.00
      From $18.00
      More sizes available
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    • Living Proof No Frizz Conditioner 8 oz smoothing conditioner bottle for frizzy hair on white
      Living Proof No Frizz Conditioner
      A Rich, Frizz-Fighting Conditioner for 3x Smoother, Sleeker Hair Smooth, condition, and control unruly strands with Living Proof No Frizz Conditioner, a luxe conditioner designed to deliver 3x smoother hair while helping keep frizz-prone hair sleek, soft, and manageable. Powered by breakthrough Sili-CLONEâ„¢ HairTech,...
      From $17.00
      From $17.00
      More sizes available
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    • Living Proof Full Texturizing Foam 5 oz foam for texture fullness and hold on fine or flat hair on white
      Living Proof Full Texturizing Foam
      A Lightweight Styling Foam for 3x More Texture, Body & All-Day Style Create effortlessly textured, fuller-looking styles with Living Proof Full Texturizing Foam, a lightweight dry foam designed to deliver 3x more texture while giving fine, thin, and low-density hair body, definition, and all-day...
      $34.00
      $34.00
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    • Living Proof Moisture Rescue Mask 8 oz weekly hair treatment jar that replenishes the moisture barrier in 5 minutes
      Living Proof Moisture Rescue Mask
      An Intensive Moisture Mask for Silky-Soft, Smooth & Resilient Hair Give dry, damaged hair the moisture reset it needs with Living Proof Moisture Rescue Mask, a nourishing in-shower treatment designed to replenish the hair's moisture barrier for intensely soft, smooth, and resilient strands. Powered...
      $42.00
      $42.00
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