{"product_id":"virtue-smooth-shampoo","title":"VIRTUE Smooth Shampoo","description":"\u003ch3 data-pm-slice=\"1 3 []\"\u003eA luxurious, frizz-fighting shampoo that gently cleanses, smooths, and strengthens hair for a softer, shinier, more manageable finish.\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eVirtue Smooth Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e is a nourishing, smoothing shampoo designed to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003etame frizz, soften rough hair texture, and enhance shine\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e while gently cleansing the hair and scalp. Ideal for frizz-prone, wavy, and curly hair, this rich-lathering formula helps transform dry, unruly strands into \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esmoother, silkier, healthier-looking hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e without stripping away essential moisture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by Virtue's patented \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAlpha Keratin 60ku®\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, a protein designed to replenish keratin lost through everyday damage, this advanced shampoo helps \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esmooth rough hair cuticles, reduce friction between strands, and improve overall hair strength\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. A blend of \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ePink Pomelo, Phospholipids, and Gotu Kola\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e provides additional nourishment while helping protect against humidity-induced frizz.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith every wash, hair feels \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eclean, soft, smooth, and more manageable\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, making this shampoo an essential first step in achieving a sleek, polished finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eGently cleanses\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e hair and scalp without stripping essential moisture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSmooths frizz and flyaways\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e for a sleeker appearance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eHelps \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003estrengthen damaged hair\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e with Alpha Keratin 60ku®\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eHelps \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esmooth rough hair cuticles\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e and reduce friction between strands\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eImproves \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esoftness, shine, and manageability\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eHelps protect against \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ehumidity-induced frizz\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eSupports \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ehealthier-looking hair\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eHelps maintain moisture for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esofter, silkier strands\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eSuitable for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003edaily use\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eColor-safe\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e formula\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eIdeal for \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003efrizz-prone, wavy, and curly hair\u003c\/span\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VIRTUE","offers":[{"title":"8 oz.","offer_id":67702460678510,"sku":"VIR-20164","price":44.0,"currency_code":"USD","in_stock":true},{"title":"17 oz.","offer_id":67702460711278,"sku":"VIR-20560","price":78.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2959\/8080\/files\/virtue-smooth-shampoo-8-oz-bottle-front.jpg?v=1791475793","url":"https:\/\/exclusivebeautyclub.com\/products\/virtue-smooth-shampoo","provider":"Exclusive Beauty Club","version":"1.0","type":"link"}