{"product_id":"virtue-curl-shampoo","title":"VIRTUE Curl Shampoo","description":"\u003ch3 data-pm-slice=\"1 3 []\"\u003eGently cleanse, hydrate and define curls without stripping essential moisture.\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eCleanse curls while maintaining their natural moisture and definition with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eVIRTUE Curl Shampoo\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Powered by patented \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eAlpha Keratin 60ku®\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, this rich, non-drying shampoo gently removes excess oil and buildup while helping repair damage and support stronger, healthier-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDesigned for a broad range of curl patterns—from \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003esoft waves to highly textured curls\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e—the creamy, sulfate-free formula helps maintain the hair's natural hydration while protecting against \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ehumidity, heat and environmental damage\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e. Curl-supporting ingredients including \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eJojoba Oil, Ceratonia Siliqua Gum and plant-derived polymers\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e help lock in moisture, enhance definition and leave curls feeling soft, bouncy and manageable.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eKey Benefits\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eGently Cleanses Curls:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Removes excess oils, impurities and buildup without stripping curls of essential moisture.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMaintains Hydration:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps preserve the hair's natural moisture balance for soft, healthy-looking curls.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eEnhances Curl Definition:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Ceratonia Siliqua Gum and plant-derived polymers help support curl formation and definition.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eFights Frizz:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps smooth and condition curls for more manageable, frizz-free styles.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eRepairs Damage:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Alpha Keratin 60ku® helps replenish keratin lost through daily damage for stronger, healthier-looking hair.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSupports Softness \u0026amp; Shine:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Water-soluble Jojoba Oil provides moisture and hydration to enhance shine and manageability.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eProtects Curls:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps defend against humidity, heat and environmental damage.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eMaintains Natural Curl Pattern:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Cleanses without disrupting the natural shape, movement and bounce of curls.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"VIRTUE","offers":[{"title":"5 oz.","offer_id":67679863767406,"sku":"VIR-24483","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2959\/8080\/files\/virtue-curl-shampoo-8-oz-front.jpg?v=1791303024","url":"https:\/\/exclusivebeautyclub.com\/products\/virtue-curl-shampoo","provider":"Exclusive Beauty Club","version":"1.0","type":"link"}