When you cleanse your face, you are essentially removing dirt, oil, and other unwanted debris. Think about it: throughout the day, the skin on your face is bombarded with bacteria, pollutants, viruses, dirt, and old skin cells. Without daily washing and cleansing, can you imagine what your skin would look like? It would eventually be covered with a thick layer of dirt and grime that clogs the pores and prevents products from penetrating the skin. Washing and cleansing your face, and then applying a good moisturizer, cleans and hydrates your skin, maintains pore size, and regulates oil production levels of the skin. It's necessary on a daily basis for the clearest, most radiant skin.